Our Story
Massive change does not have to begin with massive actions.
The purpose of the 10 Better Foundation is to create and spread an idea, and to get others to participate and change for the better: what would happen if each of us tried to be just 10% better?
If we don't like the current normal, what can we do to make a new normal that keeps getting better? It's going to take a lot of work and a lot of people and a lot of commitment.
The principle behind the 10 Better Foundation is that meaningful societal change does not require everyone to become a philanthropist, activist or full-time volunteer. It asks people to simply become 10 Better — every year.
The concept applies to everyone. Someone who already devotes a substantial part of their life to helping others can do 10% more. Someone who has very little money, time or resources can also do 10% more. 10 Better is relative to the individual, not measured against anyone else.
How it works
Discover it, then understand it
One idea, and it takes about a minute: whatever good you are capable of doing today, could you do a little more?
Do something
Anything. Give a little more to something you already support, help a neighbour, be more patient with someone who does not deserve it yet.
Tell the story, then pass it on
Send us what you did and challenge somebody else to find their own way to go 10 Better. That last step is the one that makes it a movement rather than a good deed.
Who is behind this
Trish Wright
Founder, 10 Better Foundation
Trish Wright, founder of the 10 Better Foundation, has had a career surrounded by the most creative of individuals.
She started in consumer research at Foote, Cone & Belding Advertising, finished her MBA, and landed on the account team launching Fancy Feast cat food. From there she moved to Mattel, where she helped run the Barbie business with an incredible team in the late ’80s moving the brand from around $350MM in sales to just under $1Bish. She was also a big advocate for Rollerblade Barbie—who “starred” in the recent blockbuster Barbie movie.
Next came video games. Trish held senior positions at Activision and Interplay Productions, where she was VP of Product Development and ran the product development department during the creation of the original Fallout. Almost 30 years later, Fallout is an Amazon series, and she is thrilled for the amazing design team and that their baby still matters.
After becoming a Mommy to two sassy girls, Trish said good bye to corporate America. She started a local tax preparation firm, Ameri Tax Service, and has spent the past 25 years serving the good people of Long Beach, CA.
Now Trish is looking ahead and has no particular interest in becoming an unproductive “senior.” She is looking to give back and help Americans come together again (and, well yes, she also wants to travel and hike).
So she is putting her efforts into the 10 Better Foundation. The idea behind it is pretty simple: If we all did just 10% more to help those around us, what an amazing impact we would have! She hopes you join in the fun.
“At the 10 Better Foundation, we believe if we all act just 10% better we can change our world. Let's encourage each other to consider what their 10% better is. Maybe it's donating 10% more time, more money, more skills.”— Trish Wright, founder
Ameri Tax Service has been doing tax preparation, planning and bookkeeping since 2001, with offices in East Long Beach, Bixby Knolls and Lancaster. It also does work for non-profits. Trish is not paid by the 10 Better Foundation. Ameri Tax Service